February 2011
Windows to the world
Israel
The India connection:Israel Tourism still does not have an exclusive office in India but in the recent years Israel has started giving prominence to promoting tourism in India.
Success so far
Earlier few thousand tourists used to visit Israel annually, mostly for religious reasons (pilgrimage). Over the years Israel has emerged as a vibrant tourist destination famous for diverse sites and scenery, food, fashion and eco-tourism. The number of Indian tourists visiting Israel has touched 40,000 per annum. Business and agro-tourism has been growing significantly as well.
Earlier few thousand tourists used to visit Israel annually, mostly for religious reasons (pilgrimage). Over the years Israel has emerged as a vibrant tourist destination famous for diverse sites and scenery, food, fashion and eco-tourism. The number of Indian tourists visiting Israel has touched 40,000 per annum. Business and agro-tourism has been growing significantly as well.
Key campaigns and promotions
A senior delegation of the Israeli Ministry of Tourism visited India last year and met leading tour operators. As part of the tourism promotion campaign Israel plans to participate in important tourism exhibitions including MTDC Tourism Expo in February 2011. In the last few years several Indian delegations of lifestyle journalists, fashion photographers and tour operators were taken to Israel. Beautiful coverage from them is helping us to promote Israel as a tourist destination .
A senior delegation of the Israeli Ministry of Tourism visited India last year and met leading tour operators. As part of the tourism promotion campaign Israel plans to participate in important tourism exhibitions including MTDC Tourism Expo in February 2011. In the last few years several Indian delegations of lifestyle journalists, fashion photographers and tour operators were taken to Israel. Beautiful coverage from them is helping us to promote Israel as a tourist destination .
Primary target market
We wish to have visits to Israel by people who are experienced travellers and are now looking for a new, exciting, exotic destination. Israel has lots to offer to everyone from snowy mountain peaks to camel rides in the desert, scuba diving and surfing in the Red Sea and the Mediterranean Sea to enjoying spas of the Dead Sea. Places like Jerusalem or Nazareth attract people of all religions. It also has very modern and lively cities like Tel Aviv or Haifa. Israel has lots of history and archeology, and at the same time very modern shopping centers, art and craft markets and much more.
We wish to have visits to Israel by people who are experienced travellers and are now looking for a new, exciting, exotic destination. Israel has lots to offer to everyone from snowy mountain peaks to camel rides in the desert, scuba diving and surfing in the Red Sea and the Mediterranean Sea to enjoying spas of the Dead Sea. Places like Jerusalem or Nazareth attract people of all religions. It also has very modern and lively cities like Tel Aviv or Haifa. Israel has lots of history and archeology, and at the same time very modern shopping centers, art and craft markets and much more.
Strategy for 2011
Our strategy is to increase this awareness further by participating in travel events in India, taking more delegation of journalists and tour operators, run a tourism promotion campaign through web and social networking sites.
Our strategy is to increase this awareness further by participating in travel events in India, taking more delegation of journalists and tour operators, run a tourism promotion campaign through web and social networking sites.
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